Tourism & sport
EAC Ministers Adopt Ten-Year Tourism Marketing Strategy and Commit to Leverage AFCON 2027
EAC Ministers responsible for Tourism and Wildlife Management have adopted the EAC Tourism Marketing Strategy (2027–2036), setting a ten-year framework for joint efforts to promote East Africa as a single, competitive tourism destination. The Strategy will leverage the region’s natural and cultural heritage through digital marketing, strategic partnerships and cross-border tourism packages under the regional brand “Visit East Africa: Feel the Vibe.”